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f32 by Blok Design, Canada

Opinion by Richard Baird.

Brand identity and block foil business cards by Blok for LA based trend-watching company f32

f32 is an American trend-watching company, founded by Gina and Lisa Priolo, with an office in LA and a commitment to finding and championing artists and brands that will go on to shape global culture. f32 worked with graphic design studio Blok Design to better express this vision, and their refined and highly contemporary aesthetic sensitivities. This was achieved through naming and visual identity in print across business cards, stickers, stationery and trend report, and online with a new responsive website.

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Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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Johnny Roxburgh by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business card for UK party architect Johnny Roxburgh by graphic design studio Bunch

Johnny Roxburgh is an entertainer and party designer working with the rich and famous nationally and internationally. He has over thirty years of experience and has held a royal warrant for the last nine. In the words of The Scotsman, Johnny is capable of turning the whims and fancies of the world’s wealthiest one percent into glittering realities. These have included, but are certainly not limited to, society weddings, balls and film premieres.

No matter how glamorous and glittering these parties may be, his brand identity, created by graphic design studio Bunch, and reaching across cloakroom and luggage tickets, is one of surprising restraint, small typographical flourish and usefulness, but also one with light-hearted and humorous potential.

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