Johnny Roxburgh by Bunch, United Kingdom
Posted: Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Colorplan Embossed Paper, Colour in Use: Green, Colour in Use: Pastels, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bunch, Designed in London, Fonts in Use: Domaine, Fonts In Use: Geometric Sans-serif, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimalist Brand Identities, Pastel Coloured Papers, Pastel Colours, Sans-serif Typography, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards Comments Off on Johnny Roxburgh by Bunch, United KingdomOpinion by Richard Baird.
Johnny Roxburgh is an entertainer and party designer working with the rich and famous nationally and internationally. He has over thirty years of experience and has held a royal warrant for the last nine. In the words of The Scotsman, Johnny is capable of turning the whims and fancies of the world’s wealthiest one percent into glittering realities. These have included, but are certainly not limited to, society weddings, balls and film premieres.
No matter how glamorous and glittering these parties may be, his brand identity, created by graphic design studio Bunch, and reaching across cloakroom and luggage tickets, is one of surprising restraint, small typographical flourish and usefulness, but also one with light-hearted and humorous potential.
The Marshmallowist by Veronica Lethorn
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Colorplan Papers and Boards, Colour in Use: Pastels, Confectionery Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed in London, Food Logos and Packaging Design, Food Packaging, Food Photography, From Australia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sweet Packaging, Typography, Uncoated Papers & Cards Comments Off on The Marshmallowist by Veronica LethornOpinion by Richard Baird.
The Marshmallowist is an artisisanal marshmallow brand founded by Oonagh Simms, a pâtissier and chocolatier trained in Paris. She creates what are described as decadent and sophisticated flavour combinations, and sells these from her Portobello Market stall in London, at fashion events, festivals and shops internationally, including Selfridges and Harvey Nichols.
Scottish graphic designer Veronica Lethorn, who is currently based in Melbourne, worked with Oonagh Simms to rebrand The Marshmallowist. This extended to positioning, with a focus on the premium market, and included logotype, customised typography, photography, packaging, print communication and business cards, with window illustration, art direction and product photography by Eve Warren. Together, these were designed to convey a fun and adventurous personality.