The Marshmallowist by Veronica Lethorn
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Colorplan Papers and Boards, Colour in Use: Pastels, Confectionery Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed in London, Food Logos and Packaging Design, Food Packaging, Food Photography, From Australia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sweet Packaging, Typography, Uncoated Papers & Cards Comments Off on The Marshmallowist by Veronica LethornOpinion by Richard Baird.
The Marshmallowist is an artisisanal marshmallow brand founded by Oonagh Simms, a pâtissier and chocolatier trained in Paris. She creates what are described as decadent and sophisticated flavour combinations, and sells these from her Portobello Market stall in London, at fashion events, festivals and shops internationally, including Selfridges and Harvey Nichols.
Scottish graphic designer Veronica Lethorn, who is currently based in Melbourne, worked with Oonagh Simms to rebrand The Marshmallowist. This extended to positioning, with a focus on the premium market, and included logotype, customised typography, photography, packaging, print communication and business cards, with window illustration, art direction and product photography by Eve Warren. Together, these were designed to convey a fun and adventurous personality.
Vinoteca by dn&co, United Kingdom
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Bar Logos and Brand Identities, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Colorplan Papers and Boards, Colour in Use: Green, Colour in Use: Pastels, Coloured Paper, Copper Block Foil, Copper Ink, Design For Print, Design News, Design Opinion, Design Reviews, Designed by dn&co., Designed in London, Emboss Detail, Fonts in Use: Brown, Fonts in Use: Pitch, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Gravure Embossed Papers, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Metallic Spot Colours, Restaurant & Cafe Menu Designs, Sans-serif Typography, Surface Texture, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Type Foundry: Klim Type Foundry, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, Wine Bars, Wine Design, Wine Label Design Comments Off on Vinoteca by dn&co, United KingdomOpinion by Richard Baird.
Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.
dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.
Virginia Hayward by Salad, United Kingdom
Posted: Filed under: Fonts in Use, Food and Drink, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, British Design, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Pastels, Colourful Business Cards, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Salad Creative, Designed in London, Etched Illustration, Fonts in Use: Brandon, From Europe, From the United Kingdom, Gold Foil, Graphic Design, Graphic Design Blog, Heritage, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Monolinear Typography, Pastel Colours, Stationery Design, The Best Logo Designs of 2015, Typography Comments Off on Virginia Hayward by Salad, United KingdomOpinion by Richard Baird.
Virginia Hayward is a family run business that creates hampers and gifts for both the retail and wholesale markets. It began life 30 years ago, from home, on a kitchen table, and has developed into one of the largest hamper companies working in the UK today.
With ambitious plans for growth, Virginia Hayward worked with Bournemouth and London based graphic design studio Salad to reimagine and resolve what had become a diluted set of assets across a variety of touch points with a new brand identity system. This system went on to include a new logotype, colour palette, campaign brochure, seasonal photography, business card design and website.
