BPO


Oyya designed by Skinn

Logotype and signage designed by Skinn for Bruges ice bar Oyya

Oyya is an ice bar located in the Belgium city of Bruges that retails a variety of frozen yoghurts, yoghurt drinks, waffles and 28 ice creams — the most in the city. Its brand identity, which included logotype, print, signage, uniforms and interior design created by local studio Skinn, while largely logo-centric and having a strict consistency across stickers, tubs, cone sleeves and boxes, manages to establish distinction through reduction without looking cheap and is sensitive to the historic nature of its location.

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