Posted: | Author: Richard Baird | Filed under: Cafes, Bars and Restaurants, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed in Melbourne, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monospaced Typography, Restaurant & Cafe Menu Designs, Restaurant Logos, Swear Words, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Type Foundry: Milieu Grotesque, Typography, Uncoated Papers & Cards, White Block Foil | Opinion by Richard Baird.
IDES began as a monthly pop-up restaurant with an inventive approach to cuisine, created by former Attica sous chef Peter Gunn. A year into the business, and to coincide with the development of a permanent space in the Melbourne suburb of Fitzroy, Peter Gunn worked with graphic design studio Swear Words to develop a new visual identity that would more effectively express the level of quality and service at IDES. Swear Words’ work manages to capture a sense of the immediacy of ideas and the quality of the final dishes through a juxtaposition of typographical utility, materiality, form and image across business cards and menus.
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Posted: | Author: Richard Baird | Filed under: Graphic Design Reviews, Logo Reviews, Material & Print Specs, Photography | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Coloured Paper, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by ico, Designed in London, Fedrigoni Papers & Boards, Fonts In Use: Atlas, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos for Photographers, Logotypes, Responsive Websites, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards | Opinion by Richard Baird.
David Rowland is an award-winning and straight-talking London-based photographer who has been capturing images for leading brands and agencies for over two decades. With a desire to remind existing and potential clients of his expertise and technical know-how David worked with graphic design studio and client ico Design to develop a new brand identity and supporting collateral. This included, alongside a new logotype, business card, stationery, lookbook/mailer design and website.
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Posted: | Author: Richard Baird | Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Book, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: Green, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Marx, Fonts in Use: Apercu, Fonts In Use: Geometric Sans-serif, From New Zealand, Graphic Design, Graphic Design Blog, Honey Packaging, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Newsprint, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Retail Logos, Sans-serif Logotypes, Spot Colours, Structural Package Design, The Best Brand Identities of 2016, The Best Packaging of 2016, The Very Best of 2016, Type Foundry: Colophon, Typography, Uncoated Papers & Cards, Visual Identity Design Blog | Opinion by Richard Baird.
The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.
With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.
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