Oklahoma City based design studio Ghost have recently completed the visual identity for the The Wedding Belle, the ‘elegant and timeless’ wedding planning business of Robyn Martin. Designed to represent the modern bride, communicate style, confidence and expertise, Ghost created a solution that would match the caliber of Robyn’s craft by taking the elements of the existing mark, honour the original typeface and introduce a pastel colour palette and a gold foil detailing to achieve a “softness, warmth and a touch of formality.”
Matthew Hilton is a designer working with De La Espada to bring together craftsmanship, premium materials and advanced manufacturing technologies to produce high quality furniture. Spin, the agency responsible for developing Matthew Hilton’s brand identity, have recently completed the packaging of his first time piece as well as the print for the launch event.
Spin’s juxtaposition of low-fi corrugated card, mechanical stamp and efficient sans-serif typography alongside the current favour for bright dyed board, foil and edge painted detail, the technicality of the illustration’s fine line weights and the contemporary geometric build of the monogram, all set set over the organic lines of a crafted wooden box, delivers high contrast and communicative impact that feels like a solid reflection of the basic functionality of a time piece and the balance between high quality craftsmanship and machined precision.
Checklist is a Mexican event planning business that specialises in ‘milestone occasions’ such as birthdays, anniversaries and graduations as well as corporate events. Checklist caters ‘exclusively for their client’s unique needs’ and can also provide options that are environmentally friendly. Design agency Anagrama recently devised an ‘institutional’ visual identity solution for Checklist that mixes the age and authority of a heraldic shield, the premium aesthetic of a gold foil print finish, the playful craft qualities of pastel coloured papers and the utility of a slab-serif typeface.