Created by consultant Ray Lindberg with the intention of setting new standards for flexible work environments, Kontoret provides low-cost office space by the hour, with wireless internet, printers and coffee, to freelancers, chief executives, local businesses and international travellers in the centre of Helsinki.
Inspired by the “essence and basic needs of office work and the aesthetics of the classic office environment”, design agency Werklig created a new grid-based identity for Kontoret drawn from the typeface Replica Mono, a custom set of icons and utilises branded office tools such as Bic pens, Post-it notes and Stabilo Boss highlighters to establish a “brand identity with a strong link to the traditional office environment with a minimalist Scandinavian twist.” This extends across neon signage, window decals, bags and stationery.
Mars Omega is a London-based information gathering consultancy working at the Chief Executive level with client-facing directors that have military and intelligence backgrounds. The consultancy commissioned design agency Igloo to develop a new identity solution, which included a logo-mark, logo-type, stationery and website, that would “reflect their standing as strategic experts in market analysis and operations with resources across the world”.
Andrew Schweitzer Foto is a Melbourne-based photographer who captures images of the built and natural environment and also services the portrait and fashion markets. His visual identity, developed by creative design agency Studio Constantine, delivers a structural and personal sensibility through the unusual monogrammatic union of three initials neatly ‘framed’ by the contact details of an austere but contemporary business card.