Adlin Inc. is a consulting company that looks to help start-ups, and those that should behave like start-ups, to focus and act on customer-centric business decisions quickly and effectively. Adlin Inc. was founded by Tamara Adlin, a customer experience and e-commerce specialist who is described by Apartment One, the design studio behind the company’s brand identity, as having a bold and dynamic personal style. These qualities, as well as Tamar’s vibrancy and individuality, were the inspiration for her visual identity, which included logotype and business card design as well as a website informed by her ‘whiteboarding’ and post-it approach.
Ritualize is a cross-platform fitness and lifestyle app that utilises leaderboards, education, challenges and exercises to establish and track small habits that should lead to improved physical and mental health, and a sense of well-being over time. Shorthand, an independent brand identity and graphic design studio based in Newcastle, Australia, were recently commissioned to help bring the app to market. This included naming, visual identity, website and stationery design as well as establishing the look and feel of the app’s user interface.