BPO


Urbanna by Forma & Co, Spain

Opinion by Richard Baird.

Postcards with coloured paper and original copy detail by Forma & Co for Barcelona tourist business Urbanna

Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelona. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city. The project also included post cards and business cards.

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Stone Way Cafe by Shore, United States

Opinion by Richard Baird.

Logotype and monogram for Stone Way Cafe designed by Shore

Stone Way Cafe, formerly the Tiny Ninja Cafe, is a Seattle based neighbourhood meeting point, music venue and internet cafe, in the area of Fremont, with a formidable, geometric, concrete exterior structure and a warmer interior of wood surfaces created by goCstudio. Design studio Shore, working closely with signwriters and fabricators, created a brand identity treatment for the cafe, which included a variety of typographical assets, signage and business cards, that takes its inspiration from the industry and personality of the neighbourhood.

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Adisgladis by Bedow, Sweden

Opinion by Richard Baird.

Yellow business cards for clothing and gadget retailer Adisgladis designed by Bedow

Adisgladis is a Swedish clothing, accessories, outdoor gear and gadget retailer with premises on Stockholm’s Wollmar Yxkullsgatan street. It has a distinctive interior of copper pipe racks, die cut card hangers, wood fibre and chipboard surfaces, and a philosophy that embraces organic, up-cycled and positive living. Adisgladis’ new visual identity, developed by Stockholm based graphic design studio Bedow, draws on the retailer’s interior, its positive and sustainable ideologies and an element of utility and technology, visualising these using a mix of illustration, pictograms, type, colour and material choice across bags, packaging, signage, stationery, business cards and storefront display.

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