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The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

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Bec Brittain designed by Lotta Nieminen

Logo and duplex business cards designed by Lotta Nieminen for New York based lighting and product designer Bec Brittain

Bec Brittain is a New York based lighting and product designer who is driven by a “love for luxurious materials, intuitive forms and forward-thinking technology.” Working with her small team from a studio in Brooklyn, Bec Brittain creates products that explore and experiment with new production techniques and materials that push the boundaries of American-made centrepiece lighting design. Each piece is created and inspected by Bec and produced using a local network of fabricators and artisans.

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