Opinion by Richard Baird.
Faymus is a Melbourne based property developer committed to building intelligent and sustainable spaces and ecosystems for tomorrow’s living in a way that is sensitive to the heritage and diversity of local communities. Property developed by Faymus is rooted in a philosophy that anticipates rather than follows change, interlinks tradition and innovation, and, working collaboratively with affiliated professionals, covers planning, build and interior design.
This philosophy and the extent of Faymus’ projects is communicated across their new brand identity, created by Australian graphic design Studio Brave, through a contrast of type, colour and image, and extending across duplex business cards and website. This was developed by Studio Brave alongside campaign work for other Faymus projects, one of which was The Hugo, also featured on BP&O.
Naughty But Rice is a rice pudding range created by The Hain Daniels Group in response to an increase in the dessert’s popularity in the United Kingdom. Unlike the product’s of established and mainstream brands, Naughty But Rice, as the name suggests, offers consumers a modern and indulgent twist on the traditional favourite, with flavours that include Coconut & Raspberry, Salted Caramel and Chocolate Orange.
The range features a brand identity and package design, developed by Leeds based graphic design studio Robot Food, that leaves behind what the studio describe as tired category conventions, and instead, embraces the striking and high-contrast, in structure, type, colour, space and illustration. Since its launch, Naughty But Nice has secured shelf space in supermarkets such as Asda, Morrisons, Sainsbury’s and Booths.