Opinion by Richard Baird.
DF / Mexico is the latest restaurant concept from the creators of Mexican market food experience Wahaca. Located on London’s Hanbury St. the restaurant combines an informal diner-style setting with Mexican fast-food and modern American influences. Its brand identity, a broad combination of print, signage, environmental graphics and website design by BuroCreative, is built around a simple mix of condensed type, iconography, patterns and a limited colour palette. These have been extensively remixed across a variety of surfaces to deliver a distinctive, diverse and cohesive visual impact. The project included signage, flyers, menus and packaging.
La Taverna Del Suculent is a traditional kitchen and table-less bar in the Spanish city of Barcelona. It serves homemade dishes and is described as the “next door restaurant”, a place for those looking to avoid cotton napkins and pretentious waiters, and are happy to settle for vermuth, la caña and cheese.
La Taverna Del Suculent’s brand identity, designed by Comité, respects and draws on many of the characteristics and design assets from the original restaurant, whilst introducing what the studio describe as a blackguard touch. This is visualised through a bright red ink, uncoated and unbleached boards, white porcelain dishes, traditional pottery and classic glassware, a new stamp inspired by bullfight graphics, as well as a simple diamond pattern, retro order book and hand painted signage. The treatment takes many well-established typographical details of the past, subtle cultural references and executes these with a contemporary restraint, quality and consistency. The project included business cards, coasters and menus.
The Swedish Social Democratic Youth League, abbreviated to SSU, is a branch of the Swedish Social Democratic Party, associated with the Swedish Trade Union Confederation, and one of the largest youth leagues in the country with a membership of over 10,000. In response to an upcoming general election, which took place on September 14th, the SSU looked to readdress its visual identity which had remained untouched for ten years.
Designed by Snask and launched a few months prior to the election, the SSU’s new visual identity, drawing colour from its relationship with the Trade Union Confederation and Social Democrats, using bold typography, and introducing a variety of more accessible details, broadens its communicative value and aesthetic impact, and unifies its members under one cohesive system.