BPO


Moi Helsinki by Bond, Finland

Opinion by Richard Baird.

Brand identity and illustrated beer mats for Moi Helsinki by Bond, Finland

Moi Helsinki welcomes visitors to the Finnish city of Helsinki, and offers a place to relax after a long journey, with an extensive menu of beers and snacks from its location in the arrivals lobby at Helsinki-Vantaa Airport.

The bar features an interior design of light wood and bright neon signage, alongside dark walls, furniture and tiles. Where there are moments of utility in form and furnishing, brand identity, through lettering and illustration, offers something in the way of the personable with a strong sense of place. This extends across interior graphics, menus, branded beer glasses and coasters, all designed by local studio Bond.

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Embla by A Friend Of Mine, Australia

Opinion by Richard Baird.

Wordmark, custom typeface, menus and business cards by A Friend Of Mine for Melbourne restaurant and wine bar Embla

Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.

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Social Enterprise UK by Paul Belford Ltd. United Kingdom

Opinion by Richard Baird.

Logo for Social Enterprise UK by London based graphic design studio Paul Belford Ltd.

Social Enterprise UK is an organisation that represents those that use the power of business to bring about social and environmental change. With the intention of dramatising the organisation’s investment in, and contribution to, developing a fairer society, London-based graphic design studio Paul Belford Ltd. created a logo that draws an equals symbol from an S, links a number of sub-brands and differentiates these through colour.

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