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Embla by A Friend Of Mine, Australia

Opinion by Richard Baird.

Wordmark, custom typeface, menus and business cards by A Friend Of Mine for Melbourne restaurant and wine bar Embla

Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.

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Social Enterprise UK by Paul Belford Ltd. United Kingdom

Opinion by Richard Baird.

Logo for Social Enterprise UK by London based graphic design studio Paul Belford Ltd.

Social Enterprise UK is an organisation that represents those that use the power of business to bring about social and environmental change. With the intention of dramatising the organisation’s investment in, and contribution to, developing a fairer society, London-based graphic design studio Paul Belford Ltd. created a logo that draws an equals symbol from an S, links a number of sub-brands and differentiates these through colour.

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Tidningshuset by Pontus by Bold, Sweden

playOpinion by Richard Baird.

Brand identity, print and packaging for Stockholm lunch restaurant Tidningshuset by Pontus by Bold, Sweden

Tidningshuset by Pontus is a 1000 m2 lunch restaurant, deli and bakery committed to sustainability, simplicity and quality, and was developed by famous Swedish chef and restauranteur Pontus Frithiof with the intention of challenging industry conventions.

The restaurant is on the ground floor of a building owned by Dagens Nyheter, Sweden’s largest daily newspaper, which is situated in the newspaper district of Stockholm. Inspired by this unique location, Scandinavian graphic design studio Bold created a visual identity for Tidningshuset by Pontus that references the traditional mastheads and contemporary headlines of the newspaper industry. This is visualised through type contrast, a single ink print finish and dramatic signage.

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