BP&O Collections — Custom Typography

Selected by Richard Baird.

  The Best of BP&O — Custom Typography

A collection of custom typography designed as part of a new brand identity project, reviewed and published on BP&O. Between them, these highlight how sans-serif reduction and serif flourish, and significant character or nuance can contribute to a distinctive and communicative brand identity. This selection includes inline, monolinear, extended, condensed, calligraphic, brush drawn and metal type-inspired examples, and features the graphic design studios Lundgren+Lindqvist, Designers Anonymous, Shore and Bunch, amongst many others.

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Torafuku by Brief, Canada

Opinion by Richard Baird.

Condensed sans-serif logotype for modern pan Asian restaurant Torafuku by graphic design studio Brief

Torafuku has a simple yet adventurous menu that reinterprets pan asian flavours as modern shared dishes. These are made from good quality and locally sourced ingredients, which are complimented by a variety of contemporary cocktails, a carefully curated wine list and local craft beers. Torafuku is located on the border of Vancouver‘s historic Chinatown and features an open and reductive urban interior space of leather upholstered benches, light wood stools and tables, a long cast concrete surface, panels of material texture and white walls. This is punctuated by a bright and multi-coloured visual identity, which included business card, packaging and menu design, developed by Canadian graphic design studio Brief.

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