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Wine Fandango by Moruba, Spain

Opinion by Richard Baird.

Branding for Wine Fandango by graphic design studio Moruba

Drawing inspiration from New York neon, and its show business associations, graphic design studio Moruba have developed a new brand identity treatment for Wine Fandango, a restaurant and wine bar, located in the Spanish city of Logroño, that features a rich interior design of textured glass, wood floors and furniture, ceramic tiles, exposed brick and gold fixtures. Wine Fandango’s identity is made up of custom typography and logotype, patterns, business cards, menus and neon signage.

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Melba at The Savoy by Pentagram, United Kingdom

Opinion by Richard Baird.

Visual identity and copper foiled pâtisserie packaging designed by Pentagram for London patisserie and cafe Melba at The Savoy

Melba is a pâtisserie and cafe, located on the corner of The Strand and Savoy Place in London’s North Bank, and is one of nine places to eat and drink at The Savoy hotel. The patisserie is described as offering a glimpse into the exclusive and luxury world of The Savoy, and is the first time that the hotel, accessed via private road, will have a presence on the high street. Melba features a distinctive interior of black and white tiles, white marble alongside dark stained woods, cornicing, a curved glass counter and gold chandelier. It also features a distinctive visual identity treatment developed by UK based Pentagram partner John Rushworth.

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Masala Weltbeat Festival by Hardy Seiler, Germany

Opinion by Richard Baird.

Programme designed by Hardy Seiler for German multi-cultural music festival Masala

Masala Weltbeat Festival is a celebration of traditional and contemporary world music, and looks to arouse curiosity and foster interest in the many cultures of the world under the unifying presence of music. Masala takes place in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, exhibitions, theatre performances, an outdoor world market and programmes created for children and families. This June, Masala will celebrate its 20th year and reached out to Bureau Hardy Seiler to create a new brand identity concept that had the potential to extend across a variety of printed collateral including mailers, posters, record sleeves, business cards, flyers and programmes.

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