BPO


Melba at The Savoy by Pentagram, United Kingdom

Opinion by Richard Baird.

Visual identity and copper foiled pâtisserie packaging designed by Pentagram for London patisserie and cafe Melba at The Savoy

Melba is a pâtisserie and cafe, located on the corner of The Strand and Savoy Place in London’s North Bank, and is one of nine places to eat and drink at The Savoy hotel. The patisserie is described as offering a glimpse into the exclusive and luxury world of The Savoy, and is the first time that the hotel, accessed via private road, will have a presence on the high street. Melba features a distinctive interior of black and white tiles, white marble alongside dark stained woods, cornicing, a curved glass counter and gold chandelier. It also features a distinctive visual identity treatment developed by UK based Pentagram partner John Rushworth.

Continue reading this article


Masala Weltbeat Festival by Hardy Seiler, Germany

Opinion by Richard Baird.

Programme designed by Hardy Seiler for German multi-cultural music festival Masala

Masala Weltbeat Festival is a celebration of traditional and contemporary world music, and looks to arouse curiosity and foster interest in the many cultures of the world under the unifying presence of music. Masala takes place in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, exhibitions, theatre performances, an outdoor world market and programmes created for children and families. This June, Masala will celebrate its 20th year and reached out to Bureau Hardy Seiler to create a new brand identity concept that had the potential to extend across a variety of printed collateral including mailers, posters, record sleeves, business cards, flyers and programmes.

Continue reading this article


Kate Wallich by Shore, United States

Opinion by Richard Baird.

Custom Franklin Gothic logotype and business card for director and choreographer Kate Wallich designed by Shore

Kate Wallich is an American award-winning choreographer, dancer and director whose work has been commissioned and presented nationally and internationally by arts organisations such as On The Boards, The Frye Art Museum and Northwest Dance Project, amongst many others. Alongside Lavinia Vago, Kate Wallich is also founder of Seattle based contemporary dance company The YC, and teaches her own brand of movement classes from her studio in Seattle, Washington.

Kate’s personal brand identity, developed by graphic design studio Shore, and which included business cards and website, utilises bold custom typography as a way to explore the physicality of dance, establish a personal and distinctive tone of voice, and capture some of the unique aesthetic qualities that permeate all of Kate’s activities and ventures.

Continue reading this article