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Kate Wallich by Shore, United States

Opinion by Richard Baird.

Custom Franklin Gothic logotype and business card for director and choreographer Kate Wallich designed by Shore

Kate Wallich is an American award-winning choreographer, dancer and director whose work has been commissioned and presented nationally and internationally by arts organisations such as On The Boards, The Frye Art Museum and Northwest Dance Project, amongst many others. Alongside Lavinia Vago, Kate Wallich is also founder of Seattle based contemporary dance company The YC, and teaches her own brand of movement classes from her studio in Seattle, Washington.

Kate’s personal brand identity, developed by graphic design studio Shore, and which included business cards and website, utilises bold custom typography as a way to explore the physicality of dance, establish a personal and distinctive tone of voice, and capture some of the unique aesthetic qualities that permeate all of Kate’s activities and ventures.

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Aspall designed by NB Studio

Opinion by Richard Baird.

Logo and logotype design by NB Studio for British cyder maker Aspall

Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.

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