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The Sour Patch Kids by Dale Doyle

Packaging design for confectionery brand Sour Patch Kids led by Landor's creative director Dale Doyle

I thought I would break from the contemporary simplicity of BP&O’s usual articles with a brighter and more playful packaging project led by Landor’s creative director Dale Doyle.

The Sour Patch Kids is a US brand of confectionary created by Paul Mihalick in the early days of soft sugar-coated candy and now owned by Cadbury Schweppes. The brand’s new packaging and visual identity replaces the dated illustrated characters of the original and draws on the products iconic and nostalgic silhouette to create a solution that hints at a new world inhabited by sweets.
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San Churro’s Chocolate by Studio Alto

San Churro's Chocolate designed by Studio Alto

San Churro’s Real Chocolate is a new range of chocolate bars made from 100% pure cocoa butter created in response to the increasing dominance of cheap milk chocolate in the confectionery market. The packaging, designed by Melbourne based Studio Alto, draws on the high cocoa percentage and handmade qualities of the product with a bold typographical solution and tactile material treatments.

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