Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.
The Helsinki Food Company provides design and production services – including consultation, styling, photography and recipe development – to regional broadcast, print and event sectors. Created by visual communications agency Werklig, their visual identity – an economical single colour print treatment of a logo-type constructed from a single consistent line weight and culinary-related letter-forms across a variety of tactile and dyed craft substrates – sets a playful and contemporary tone with an underlying sense of local industry.
Speisenklub is a Neukölln based members only culinary club and event that takes place on the last Sunday of each month in different locations in and around Berlin. The club’s identity, created by visual communication and graphic design studio Mucho, applied to membership cards and a preservatives range, mixes the classic and ‘special occasion’ aesthetic of decorative cutlery and fine china, executed with a solid contemporary fill and subtle restaurant rosette style layout, the organic, traditional and personal hand-drawn qualities of a script and the utilitarian sensibilities of a stencil cut uppercase sans serif set across a simple adhesive label packaging treatment. It is a simple and communicative combination that neatly resolves high quality and homemade values with a sense of locality, practicality and perhaps reflects the commoditised history of preserves.