Opinion by Robert Holmkvist.
Merchants of Beverage is an online service that aims to make buying and gifting luxury items easy. Products include wines, spirits and Champagne’s, as well as hand-blown crystal stemware and professional barware. Each item has been handpicked and curated by a team of experts and sourced from a variety of international artisans. The service’s new brand identity, which included monogram, logotype, stationery and packaging design, art direction and e-commerce website, and features photography from Doron Gild and illustration by Sharon Hwang, was managed by San Francisco based Manual.
MHM Architect is the studio of independent Canadian architect Maxine H. Marcovitch who, working with a team of professionals, trade and closely with clients, creates “beautiful, innovative, and unconventional architectural spaces.” The studio’s new brand identity, developed by 26 Lettres and which included a logotype, blind embossed business cards, portfolio with open stitch detail and website, delivers a familiar but appropriate resolution of architectural cues.
Whisky Ambassador is an Accredited, UK-based one-day training course that introduces bar staff and license holders to the techniques of effective Scotch whisky selling. Based around a simple monogram and sans serif logo-type combination delivered as an emboss and metallic spot colour treatment across tactile and uncoated material choices, design studio O Street’s visual identity for Whisky Ambassador – a recent start-up – aims to appear authoritative to the international luxury hospitality sector.