BPO


The Hyundai Department Store by Studio fnt, South Korea

Opinion by Richard Baird.

Branding for South Korean department store The Hyundai by graphic design company Studio fnt

The Hyundai is a well-known, well-thought-of and well-established South Korean department store that this year will celebrate its 44th anniversary. To coincide with this, The Hyundai launched a new brand identity system developed by Seoul graphic design company Studio fnt. This builds on the logotype and colour palette created by New York’s Base Design earlier in 2015, and introduces a Korean logotype, patterns, geometric sans-serif typography, monolinear iconography and foil print finishes across business cards, price tags, stationery, packaging, store cards and print communication. The project also included signage and wayfinding.

Continue reading this article


Netsurvey by The Studio, Sweden

Opinion by Richard Baird.

Branding for Stockholm based Netsurvey by The Studio

Netsurvey provides organisations with employee and customer relation evaluation services using a precise, individualised and proprietary set of tools, and then helps to implement change with the intention of enhancing employee engagement, strengthening leadership and improving employer branding. Netsurvey works across a variety of sectors, for both small and large businesses and has grown to become one of Sweden’s leading consultants within the industry.

In response to what was felt to be an increasingly dated visual identity, one that failed to convey the warmth, engagement and innovative spirit that characterises the company, Netsurvey commissioned Stockholm based graphic design agency The Studio to create a new system that would communicate these key qualities but also their position as industry leaders through differentiation. This was achieved using a bright colour palette, custom typography, monolinear iconography and personable photography, and included business cards, stationery, print communication, tote bags, pens, and website.

Continue reading this article


Twice Fashion by SocioDesign, United Kingdom

Opinion by Richard Baird.

Branding for Chinese luxury accessory brand Twice by London based graphic design studio Socio Design

Twice Fashion is a Chinese luxury accessory brand established by Tina Tian and Dr Mirko Wormuth in 2007. Since then it has grown to become one of the country’s top accessory brands, with stores in Beijing, Tianjing and Chongqing. Twice Fashion is described by SocioDesign, the London based graphic design studio behind its rebrand, as having helped shaped China’s ‘fast’ fashion industry.

With the intention of building on their success in mainland China, while also setting the stage for a move into the international market, Twice Fashion worked with SocioDesign to develop a new visual identity treatment. This included logo, logotype, packaging, bags and business card design, with consideration given to the brand’s existing visual language, reworking it where necessary, and its global aspirations.

Continue reading this article