Ridley is a pioneer of digital architectural services and operates as a central hub from which builders, developers and architects can collaborate. Originally established, and continuing to operate as an architectural documentation specialist, Ridley, from its premises in Australia and the Philippines, has also grown to become a leader in Virtual Design Construction. This is a practice that involves attaching live data to every aspect of a 3D model in order to provide a comprehensive overview of a structure, the process of its construction and significantly reduce the cost of its development.
Designed by RE:, Ridley’s new brand identity is based around the concept of seeing the bigger picture through a variety of individual elements, the character, culture and people of its business, and its architectural practices. This is visualised as a variety of cropped, cut sans-serif logotypes, animated logo, a bright colour palette, human-centric data, and type that runs across multiple planes.
Alphabeta is an extensive property redevelopment project, designed by architects Studio RHE and located in London’s Finsbury Square, that is described as the latest architectural expression of the ‘new economy’. Due to open in late 2014 and managed by Resolution Property, the project will reconfigure a ‘substantial landmark building’ to create a new standard in contemporary work environments for the creative and technology sectors. The space will feature large cycle entry points down to secure storage and changing facilities in the basement, chill-out zones, roof-top bars and a lofty atrium.
Design studio Village Green were commissioned by Resolution Property to develop a brand identity solution for Alphabeta which included logotype and print brochure design, short film, signage, website and a marketing environment that houses a gallery space, video projections, architectural model design, way-finding system and wall graphics.