Matthew Hilton is a designer working with De La Espada to bring together craftsmanship, premium materials and advanced manufacturing technologies to produce high quality furniture. Spin, the agency responsible for developing Matthew Hilton’s brand identity, have recently completed the packaging of his first time piece as well as the print for the launch event.
Spin’s juxtaposition of low-fi corrugated card, mechanical stamp and efficient sans-serif typography alongside the current favour for bright dyed board, foil and edge painted detail, the technicality of the illustration’s fine line weights and the contemporary geometric build of the monogram, all set set over the organic lines of a crafted wooden box, delivers high contrast and communicative impact that feels like a solid reflection of the basic functionality of a time piece and the balance between high quality craftsmanship and machined precision.
Back in November 2011 Rewined, a soy wax candle range set in a cut wine bottle, launched a new packaging solution created by Charleston-based independent design agency Stitch. I described the project in my original post as neatly resolving the themes of candle and wine craft, vintage and heritage through a diverse but coherent combination of earthy textures, a recycled letter-pressed label, hand stamped stickers, a simple identity solution that draws together origin and local industry through a classic circular crest lock-up with aged and humanist imperfections, alongside a bright ‘wax’ seal token and hand signed detail.
Stitch followed this up in 2012 with a number of other brand assets that shared and expanded on the craft cues and textures of the product with a lovely two-ply, uncoated, unbleached board and a light veneered business card with sticker detail, the brass screws of a catalogue, the deep green of a tape and the grain sack-like qualities of a string-tied canvas bag.
For 2013 Stitch has continued to broaden the Rewined brand experience with custom printed boxes made of unbleached board, cloth bags and match tubes with hand drawn illustrative and typographic detail that convey the recycled, wine bottle origins and crafted nature of the candles. Stitch explain on their website that these additional details serve as a giveaway to loyal customers and make giving and receiving a Rewined candle even more fun.
Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, now Mucho, working in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.