Opinion by Richard Baird.
Soap Co. is a UK based social enterprise, luxury soap manufacturer and brand, that provides employment to people who are blind, disabled or disadvantaged. These individuals make up 70% of their team. All profits go back into the business to create and fund further job opportunities.
Soap Co. recently launched a range of luxury handmade soaps, hand washes and hand lotions, available as Black Poppy & Wild Fig, Citrus, and White Tea varieties, that feature a new brand identity and packaging design treatment by London based Paul Belford Ltd. The launch of this range, and its new design, coincides with a move from the local to the national market.
Föllinge is a natural and organic skincare brand named after the small village in the north of Sweden where each of its products are manufactured. Design studio Amore recently worked with Föllinge to develop a new brand identity and packaging solution for its diverse range of face creams, moisturisers, deodorants and ointments. Inspired by Nordic nature, Amore brought to the forefront Föllinge’s unique knowledge and expertise, handcrafted production processes, origin and authenticity, by juxtaposing the traditional amber glass tones and clinical effectiveness associated with a lab environment and the craft of a calligraphic past through a logotype based on Veljovic Black, alongside contemporary structural choices, bright highlights, a recent and utilitarian mono-spaced sans-serif, logo with an organic container and a longitude, latitude and date detail.
Maréna Beauté is a new Swedish cosmetics brand, founded in 2013 by make-up artist Diarry Maréna, that creates high quality products for people with dark skin types. Stockholm-based design studio We Are Bold were commissioned by Maréna to develop a brand identity solution for her range of foundations, powders and blushers—which included a monogram, logo-type and packaging design—that would appeal to a market currently underserved by other premium cosmetic brands.