New Belgium Brewing designed by Hatch
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, American Design, Beer Packaging, Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Design News, Design Opinion, Design Reviews, Designed in San Francisco, Drinks Packaging, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo News, Logo Opinion, Microbrewery, New Logo, Packaging Design, Packaging Design Blog, Packaging News, Reviewed by Josh Nychuck, Sans-serif Logotypes, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, Visual Identity Design Blog Comments Off on New Belgium Brewing designed by HatchOpinion by Josh Nychuk.
New Belgium is an employee-owned craft brewery located in Fort Collins, Colorado, with a quality-focused, fun-driven and environmentally conscious philosophy. Based around the concept of inviting discovery through unification, San Francisco based Hatch worked to redesign New Belgium’s brand identity and the packaging of its complete craft beer range, which included the popular and renowned Fat Tire Amber Ale. Hatch refreshed and modernised the brewery’s identity, breaking through clutter and increasing its prominence, and united a diverse product line through an iconic illustrative consistency whilst retaining individual character.
PangPang Summer Beer designed by Snask
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Beer Packaging, Best Packaging Designs, Bottle Label Design, Bottle Packaging, Colour in Use: Pastels, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design For Print, Design Opinion, Designed by Snask, Designed in Stockholm, Food Logos and Packaging Design, Food Packaging, From Scandinavia, Handcraft, Logo Design Inspiration, Microbrewery, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Reviewed by Robert Holmkvist, Swedish Design, The Best Packaging of 2014 Comments Off on PangPang Summer Beer designed by SnaskOpinion by Robert Holmkvist.
PangPang is a Stockholm based microbrewery that was established by oddball Fredrik Tunedal in 2011. Fredrik, only 23 at the time, tattooed PangPang across his knuckles to celebrate the founding of what he believes to be Sweden’s first microbrewery. These knuckles now form the basis of the brewery’s logotype.
Swedish design studio Snask were commissioned to develop a strategy for PangPang’s 2014 summer series of hand brewed beers that would help them to compete within a growing craft beer sector and with the increasing number of microbreweries. This would be achieved by creating a playful visual identity and packaging solution that would stand out on shelves stacked with beer labels that often lacked individual character. The design and naming was built around the theme of tiki — a choice that felt suitable for summer beers and would create an ideal opportunity for interesting, distinctive and cheeky names. These included Cocojambo, Playa del Drevviken, Waikiki, Libertango and Tiki Tango.