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Forgotten Boardwalk Brewing by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and packaging for craft beer brewer Forgotten Boardwalk by Perky Bros

Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beer. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow oddities, historic events and darker side of the boardwalk’s past through quirky and well-realised illustrative detail and storytelling component. This runs across cans and growlers, business cards, coasters and tap handles.

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Fort Point Beer Co. by Manual, United States

Opinion by Richard Baird.

Package design for Fort Point Beer Company by San Francisco based graphic design studio Manual

Fort Point is a San Francisco-based small batch craft beer company that references traditional styles yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. In 2015, working with local graphic design studio Manual, Fort Point launched a new graphic identity and packaging system to unite its expanding range.

Fort Point’s forward-thinking, fast-growing and innovative nature, but also its acknowledgement of traditional processes, recipes and craft, as well as its location—not far from Fort Point National Historic Site and overlooked by the Golden Gate bridge—plays out across its packaging. This is characterised by the current favour for monolinear and geometric illustration, a flexible and expanding modular arrangement, engraved type and an unusual mix of girders and landscapes, the natural and the industrial. This post was updated November 2017 with new images, and shots of Fort Point’s latest brews.

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Vocation Brewery Limited Edition by Robot Food, UK

Opinion by Richard Baird.

Package design for Vocation Brewery's Limited Edition Christmas Stout by graphic design studio Robot Food, United Kingdom

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food.

Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the art of beer craft, the studio created a brand identity and label design that juxtaposes bold and robust typography alongside fine, fluid and hand drawn illustration.

To celebrate the holiday season, Robot Food and Vocation Brewery continue to collaborate, this time with a festive release in the run up to Christmas. Naughty & Nice is a single batch chocolate stout, dreamt up by the studio, created by the brewers at Vocation, and limited to 1323 bottles. It draws on the naming conventions, aesthetic qualities and design process of Vocation’s core range, and the shared challenger attitude that unites studio and brewer, but with a couple of seasonal twists.

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