Daebeté is a floral infused tea range that uses a high-grade Taiwanese oolong variety, made using a unique process of withering, oxidation, curling and twisting, that has then been given a floral hint using ancient baking methods. This process creates a subtle yet sweet flavour profile that carefully balances the aroma of flowers with the flavour of tea. The packaging for the Daebeté range, developed by Victor Design, was inspired by the natural beauty and ecology of the flower growing regions of each infusion, conveys the craft of production, the tradition of tea preparation, quality and delicate flavour, through a good combination of illustration, typography, print finish and structural choice.
Carpe Nux is a premium, sweet and savoury, fusion flavour nut brand inspired by global cuisine, hand-roasted in batches in the UK and created to invigorate what was perceived to be a flagging market. Flavours include Fiery Macadamias, Rum-Spiced Pecans, Zesty Cashews and Soy-Glazed Walnuts. London based Designers Anonymous were recently commissioned by Carpe Nux to help them communicate, through a new brand identity and packaging treatment, their international search for the perfect nut and the parallels they draw between their range’s flavour profiles, and historical figures whose legacy and stories expanded across borders yet remain relevant today.
Clive’s is producer of healthy, handmade, free-from foods that include a variety of pies, pasties, dips and cakes. They have a small dedicated team working from a kitchen in South Devon and ship their products nationally to health food shops such as Holland & Barrett and to online retailers goodnessdirect and Ocado. Design studio Believe In have worked with Clive’s since 2005 and have been responsible for creating the packaging for many of their products. Recently, Believe In were given the opportunity to update the packaging for Clive’s original range of individual gluten free pies — which have rapidly grown in popularity — and for their frozen twin packs as they expand into Europe.