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Nongfu Spring Mineral Water by Horse, United Kingdom

Opinion by Richard Baird.

Illustrative package design by London based Horse for Chinese mineral water brand Nongfu.

Nongfu Spring is a bottled mineral water brand and a leading Chinese beverage business. Nongfu worked with British design studio Horse to develop a new package design treatment that, using labels illustrated by designer Brett Ryder and a distinctive structural design with a slim profile and proprietary leak-free sports cap, would engage the youth market.

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Organic Fertilizer of Awaji Island by UMA, Japan

Opinion by Richard Baird.

Packaging for 島の土 / Organic Fertilizer of Awaji Island designed by UMA

島の土 / Island of Soil is an organic fertiliser created to help develop good quality soil and draw out and compliment the natural power of the land. The range is made using livestock feces and processed vegetable scraps from animals raised and produce grown on the Japanese island of Awaji. It comes in two varieties, a poultry manure and sawdust mix, and a rapeseed oil cake and powder mix, both packed in two sizes, a large 15kg bag and smaller 500g bag. These will be sold through large agricultural retailers as well as small gardening shops.

Island of Soil’s packaging was created by Osaka based studio UMA. It features an unbleached card interior and a bleached and printed paper exterior, closed with a copper split pin and has a bold typographic and iconographic approach to its graphic design.

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