Room Essentials by Collins, United States
Posted: Filed under: Art and Design, Home and Garden, Logo Reviews, Packaging Reviews | Tags: American Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Colour in Use: Pastels, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Collins, Fonts in Use: Founders Grotesk, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Designs, Logotypes, Modernist Brand Identities, Packaging Company, Packaging Design Resource, Pastel Colours, Retail Logos, Sans-serif Logotypes, Spot Colours, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography Comments Off on Room Essentials by Collins, United StatesOpinion by Richard Baird.
Room Essentials is a line of modernist home furnishings created and sold by American retailer Target. The range covers over 2,000 products across 60 categories, and includes items such as blankets, lighting, chairs, tables and tableware.
While securing significant revenue for the retailer, the range has, over the last five years, experienced a downturn in sales generated by its Millennial demographic. With this in mind, and with the intention of recapturing the enthusiasm for and interest in the range, Target commissioned New York based Collins to reimagine Room Essential’s brand identity.
The London Crisp Co. by B&B Studio, United Kingdom
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, British Design, Chip Packaging, Creative Packaging, Crisp Packaging, Designed by B&B Studio, Designed in London, Etched Illustration, Food Logos and Packaging Design, Food Packaging, From the United Kingdom, Graphic Design Blog, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, The Best Packaging of 2015 Comments Off on The London Crisp Co. by B&B Studio, United KingdomOpinion by Richard Baird.
The London Crisp Co. is a new hand cooked British crisp range, now available in local pubs throughout London, with a packaging treatment developed by B&B Studio. Absent the story you might expect from a small artisan crisp brand and avoiding the current favour for reduction, B&B Studio’s approach goes all in for provenance and visual impact, embracing a rich and bold contrast of period and contemporary photography, illustration and typography that draws on the changing landscape and cultural history of London.
Karuizawa 1984 by The Metric System, Norway
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Box Packaging, Creative Packaging, Design For Print, Designed by Metric Design, Drinks Packaging, From Scandinavia, Graphic Design Blog, Japanese Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, The Best Packaging of 2015, The Very Best of 2015 Comments Off on Karuizawa 1984 by The Metric System, NorwayOpinion by Richard Baird.
Karuizawa 1984 is a vintage Japanese single malt and single cask whisky imported and bottled exclusively for the Norwegian market. The first batch, a run of 577 bottles, sold out immediately. Karuizawa’s packaging, created by Scandinavian graphic design studio Metric Design, effectively conveys the age and provenance of the whisky, is sensitive to the Western market, and aware of and largely disregards category conventions, through the juxtaposition of a simple box design and iconic imagery, alongside an information rich and typographically dense label treatment.
