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Opinion by Richard Baird.
Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.
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