Föllinge is a natural and organic skincare brand named after the small village in the north of Sweden where each of its products are manufactured. Design studio Amore recently worked with Föllinge to develop a new brand identity and packaging solution for its diverse range of face creams, moisturisers, deodorants and ointments. Inspired by Nordic nature, Amore brought to the forefront Föllinge’s unique knowledge and expertise, handcrafted production processes, origin and authenticity, by juxtaposing the traditional amber glass tones and clinical effectiveness associated with a lab environment and the craft of a calligraphic past through a logotype based on Veljovic Black, alongside contemporary structural choices, bright highlights, a recent and utilitarian mono-spaced sans-serif, logo with an organic container and a longitude, latitude and date detail.
The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed snack bar range and its website. By mixing now conventional but effective natural design cues such a typographic simplicity and a limited pastel colour palette, with a solid illustrative character drawn from the brand’s paleo inspiration the solution achieves both a familiarity and distinction.