BPO


James Cohan Gallery by Project Projects, United States

Opinion by Richard Baird.

Brand identity and business cards for New York contemporary art gallery James Cohan by graphic design studio Project Projects

James Cohan is a contemporary art gallery with two locations in New York, one in Lower East Side and the other in Chelsea. Recent exhibitions have included work by artists such as Mernet Larsen, Fred Tomaselli and Beatriz Milhazes, with Philip Hanson and Omer Fast to follow later this year.

The gallery recently collaborated with American graphic design studio Project Projects to develop a new visual identity. This went on to include custom logotype, business cards, stationery and website, as well as print for the inaugural exhibition of early drawings and sculptures by artist Robert Smithson.

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Have A Great Day Films by Hey, Spain

Opinion by Richard Baird.

Brand Identity and business cards for Have A Great Day Films by Hey

Have A Great Day Films is the production company of French filmmaker Jérôme de Gerlache. Jérôme is said to have a taste for professional risk-taking and a distinct way of making short films, advertisements and TV comedies. Barcelona based graphic design studio Hey recently worked with Have A Great Day Films to develop a brand identity that would reflect Jérôme’s personality, convey a message of positivity, was sensitive to past experience and influences, but also looked towards the future. The project went on to include custom typography, title formatting and business cards.

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The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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