BPO


Åhléns Hem by Twenty-five Art House, Sweden

Opinion by Richard Baird.

Sign design and wayfinding for Ahlens Hem by 25AH

Åhléns is a department store and one of Sweden’s leading retailers. It has locations in many of the cities across the country, with 18 in Stockholm alone, and also trades in neighbouring Norway. Åhléns has a significant history, beginning life as a mail-order business in 1899, and moving into low-cost retail in 1964. It now stocks up-market products across the beauty, fashion, home and media markets.

Scandinavian design studio Twenty-five Art House was commissioned to develop a new concept for Åhléns’ in-store communication and wayfinding across its Home department, and delivered a solution based around signage, patterns and custom typography with the intention of both guiding and inspiring.

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Moomin & Moomin Shop by Bond, Finland

Opinion by Richard Baird.

Packaging for Moomin Shop by graphic design studio Bond, Finland

The Moomins are characters from a book, picture book and comic book series created by Swedish-speaking Finnish illustrator and writer Tove Jansson. These were published in Sweden and Finland between 1945 and 1993. Alongside the comic strip, the characters have also featured in their own television series and film, and populate the theme park, Moomin World, on the Finnish island of Kailo. Today, the Moomins are an established brand with an international reach and an increasing license-based product portfolio that exists across a variety of categories.

Finnish graphic design studio Bond, who are fans of the Moomins, were hired t0 develop packaging for Moomin Shops across Finland, and establish brand guidelines for licensees and licensed products within the international fast moving consumer goods market.

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Estones de Mishima by Folch, Spain

Opinion by Richard Baird.

Packaging for Spanish wine label Estones de Mishima designed by graphic design studio Folch

Vins de Mas Sersal is a Spanish wine producer, founded by winemaker Salvi Moliner and sommelier Sergi Montalà in 2008. Inspired by the lyrics of Qui n’ha Begut from the album Set Tota La Vida (Thirsty The Whole Life) by singer, songwriter and friend of Salvi and Sergi, David Carabén of the indie band Mishima, the winery created a special edition release of its Estones.

Estones de Mishima is a blend of Grenache, Syrah and Carignan grapes grown in the lands of Catalonia and aged seven months. The bottle features a distinctive label design by Barcelona based studio Folch that takes its cues from Mishima’s Set Tota La Vida album cover, also designed by Folch. The result is described by the studio as a unique and synergic combination, and the Spanish wine industry’s first co-branded venture.

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