¡LoLa! by Neumeister, Sweden

Opinion by Richard Baird.

Packaging design for craft beer ¡Lo La! by Neumeister

¡LoLa! is a craft beer collaboration between Brutal Brewing and Supper, a restaurant that serves inventive South American food with a Swedish twist, and has locations in Stockholm, Gothenburg, Visby and Åre. The beer draws its inspiration from the fusion nature of the restaurant, and is named in honour of Lola, a woman who cooks food on a beach in Brazil and is an important figure to the founders of Supper. The beer will be available at Supper restaurants, and through Scandinavian liquor chain Systembolaget.

Scandinavian design studio Neumeister were challenged with creating a label and packaging design that would make a short and lyrical name relevant to a wider audience, and to be able to transform it into a brand that is relevant to those who might buy it in other locations, outside of restaurant. Taking their cues from the Swedish and Latin American fusion of Supper, this is achieved through a duality, expressed through type and colour.

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The Best of BP&O — May 2017

Selected by Richard Baird.

The Best of BP&O — May 2017

May’s highlights included Requena & Capdevila’s campaign work for Sant Jordi Festival 2017, Socio Design’s packaging for luxury accessory brand Chaos, Band’s custom typeface for restaurant Hill Of Grace and Lundgren+Lindqvist’s continued work with O/O Brewing. There were, however,  five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong singular concept, or an appropriate confluence of ideas, with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

Throughout May, BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. New additions include Brand Guidelines, Business Cards No.15, and Pastels in Branding.

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BP&O Collections — Brand Books & Brand Guidelines

Selected by Richard Baird.

A continually updated collection of brand books and digital guidelines that define the parameters of new brand identity programmes that have been reviewed and published on BP&O. These include single sheets, stitched and spiral bound books, ring binders, PDF’s and online tools, and move from the utilitarian to the cheerful, from the digital to the material, and from the thorough to the overview. Featured studios include S–T, Paul Belford and Mucho. Click through to get a sense of context and implementation. Check out more at BP&O – Collections or subscribe to the series here.

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