Opinion by Richard Baird.
Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s distillery in Scotland, the only one to make base spirit from grain under one roof, a roof specially modified to accommodate a 19m high 60-plate rectification column to get the purest results possible.
The range features a brand identity and packaging design created by London-based B&B Studio. This is described as being in defiance of category codes and conventions, and features a stripped back label design and wolf’s head motif as expressions of product purity and the brand’s outsider stance. The range will be available at Brewdog bars, and as part of Brewdog’s equity scheme. This post was updated November 2017 with images and thoughts on the design of Lone Wolf’s new tonic water and G&T range.
Selected by Richard Baird.
A collection of some of the very best brand identity and graphic design projects that effectively utilise blue, reviewed and published on BP&O. This post features work by Bunch, Swear Words and Werklig, and covers simple logo and stationery projects, and extends to broader brand identity programmes that include packaging and a variety of print communications. These play with large areas of blue, blue as highlight and contrast, and include four-colour blues, spot colours, dyed papers and boards. Be sure to click the images to read more about the project and the intentions of each design. Check out more from BP&O Collections here.