BPO


BP&O Collections — Minimalist Brand Identity Design

Selected by Richard Baird.

Minimal Brand Identity Designs

A collection of some of the more reductive brand identity programmes reviewed and published on BP&O. Featured studios include Mucho, Brief, and Neue, and cover a variety of clients, industries, and categories, from fashion and tech start-ups to architectural studios and product design companies. The work featured is reductive but well-intentioned, aesthetically restrained and communicatively precise. These often rely on simple forms, few type choices and solid colour. Be sure to click each image to read about the intentions of each design.

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BP&O Collections — Brochures No.6

Selected by Richard Baird.

  The Best of BP&O – Brochures No.6

The sixth collection of brochures, lookbooks, brand guidelines, catalogues and invitations published on BP&O. These mix layout, material choice and print finish, and between them effectively utilise colour, type, proportion, image, texture and paper contrast to communicate, compel and contribute to a distinctive brand identity. This selection features uncoated and coated papers, spot colours, blind deboss, die cuts and open stitching, and includes work by graphic design studios Bravo, Spy and Studio South.

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BP&O Collections — Business Cards No.13

Selected by Richard Baird.

The Best of BP&O — Business Cards No.13

The thirteenth collection of business cards designed as part of a broader brand identity programme which has been reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast as well as material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, dyed papers, embossed surfaces and foils. Featured studios include Bedow, Shore, Spy and Socio Design. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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