CZYK is a Melbourne-based industrial design practice established by Nikolai Kotlarczyk that specialises in contemporary furniture and lighting design for small and large scale production. Longton, the agency behind CZYK’s new brand identity—which included a logotype, website and printed collateral—describe the practice as having a ‘strong focus on functional, high use design based heavily around materiality, production techniques and the environmental lifecycle of each product.’
To standout in an increasingly saturated market, boutique brewer Sample commissioned Melbourne-based design agency Longton to brand and package their American-inspired pale ale, slow brewed to the standards of the 1516 German purity law.
Longton’s solution reflects this approach, a purity of ingredients and the brewery’s name with a distinctive and reductionist ‘sample pack’ aesthetic that balances a sense of small-scale, traditional batch production with a contemporary and on-trend utility through a contrast of type-block, grids, single line weight illustrative detail, generously spaced uppercase sans-serif typography, a monochromatic colour palette, the tactile qualities of a rough glass surface treatment, the website’s fusion of modern and responsive design practice and the functionality of Courier New. It is simple but well resolved with very little superfluous detail and a focus on communication, and while it is perhaps bordering on what some might describe as hipster, this feels appropriate for the craft beer market.
Treadwell is a Kansas-based floor installation business that specialise in no-nonsense solutions that last. Perky Bros, the agency behind their name, visual identity and website, describe Treadwell’s philosophy as about ‘standing upright, walking the walk and empowering clients to move forward with confidence, secure in the knowledge that they’ve chosen the right product and the right people for the job’. The agency distilled this philosophy into an identity that unties the perceived strength of buffalos and geometry with the contemporary, on-trend restraint of a single consistent line weight and matching logotype.