James Braund is a Melbourne-based photographer with a background in journalism, an approach ‘characterised by an unfussed, direct methodology’ and over twenty years of experience in the design editorial and advertising fields.
Arising out of a ‘desire for a more contemporary look aimed at designers and art directors’, James’ new identity, developed by Hofstede – an agency committed to typographical craft and detailing – conveys his methodology by leveraging the economy, utility and contemporary sensibilities of a heavy, uncoated, unbleached mixed fibre board, an urban combination of cool and warm concrete greys, the restraint and what Hofstede describe as the robust typographical choice of Akkurat executed with a stacked, uppercase confidence and a good eye for letter and line spacing. This type-only approach is elevated by the high quality finish of a foil set within the reductionist context of broad unprinted regions used across the collateral. The result is a modern aesthetic neutrality and fine detailing that neatly frames the rich detail of James’ photography.
Saxa is an independent on-line dealer, publisher and commissioner of original and editioned works from international artists with differing perspectives and cultures, taking a curatorial and collaborative approach to make these available to collectors, galleries, institutions and the general public.
Saxa’s visual identity, created by UK-based design agency Graphical House and inspired by crystalline structures, conveys the idea of buyer and artist networks through the coalescing and interconnected forms of an abstract logo-mark which has been applied to a wide range of stationery, packaging and marketing materials as well as a responsive website.
Brazilian fashion blogger Rafaela Abrahao recently commissioned design agency BR/Bauen to develop a new visual identity that would extend across her website and stationery. Drawing on Rafaela’s favourite brands, Prada, Versace and Hermes, and an interest in English nobility for inspiration, BR/Bauen developed a solution that unites the fine illustrative detail and typographical flourish of a blackletter monogram executed with a contemporary and consistent single line weight, an uppercase neoclassical Didone logo-type, duplex material textures and the finish of a foil, hand stamp and emboss. It is a combination which works well to convey the personal aspect of blogging, garment texture and a clear relationship with high fashion.