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Level Improvements designed by Studio Hi Ho

Logotype and business card designed by Studio Hi Ho for Level Improvements

Level Improvements is a small-scale builder that possesses, in the words of Hi Ho – the studio responsible for their new identity – a characteristic often lacking in others in their field — a high level of craft and attention to detail. To reflect these values, Hi Ho developed a ‘easily managed and straight talking’ visual identity solution that leverages the similarities between an uppercase L and a carpenter’s square – a measure of straightness and a steady hand – and isolates it with a typographical quirk to convey both continued consistency and a sense of individuality that distances it from other unreliable services.

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One Planet Living by Demian Conrad

Logo design for One Planet Living designed by Demian Conrad

One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.

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Massproductions by Britton Britton

Logo for Stockholm-based furniture company Massproductions designed by Britton Britton

Massproductions is a Stockholm-based furniture company – established in 2009 by designers Chris Martin and Magnus Elebäck – that develops ”high quality, tactile furniture in a modernist spirit’. The firm’s visual identity, developed by creative branding and communication agency Britton Britton, neatly mixes a structural, typographical authority with craft textures and confidently appropriates an upholstered colour palette of the past.

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