Posted: | Author: Richard Baird | Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Business Card Design, Design For Print, Design News, Design Opinion, Designed by Touch, Foil Blocking, Food Logos and Packaging Design, Gold Foil, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Luxury Logos and Packaging Design, Monogram Design, Restaurant & Cafe Menu Designs, Restaurant Logos, Scottish Design, Serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Typography |
The Honours is an Edinburgh-based and Parisian-influenced brasserie owned by two Michelin-starred chef and restaurateur Martin Wishart. The brasserie’s visual identity, developed by creative agency Touch – also responsible for the branding of Martin’s other establishments, combines a well-spaced logo-type, a creative monogram, black and cream colour palette, tactile material textures and a block foil print finish to communicate a traditional crafted approach to food, the use of high quality ingredients and personal service practices set within a contemporary environment.
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Posted: | Author: Richard Baird | Filed under: Logo Reviews, Publishing | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding News, Business Card Design, Design Opinion, Designed by BVD, From Scandinavia, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Monochromatic Brand Identities, Serif Logotypes, Swedish Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Typography, Visual Identity Design Blog |
Of all BVD’s recent projects, which includes their packaging for 7-Eleven – a blog favourite this and last week -, it is their work for Swedish copywriter Mattias Jersild that really stood out for me. It is an incredibly simple but wonderfully laid out, spaced and restrained solution that introduces variety through an interesting mix of lowercase, sentence case and uppercase typography set out as paragraphs and footnotes using the Swedish typeface Indigo. A choice that, by drawing on classic 15th and 16th century literary references, digitally adapting these to fit contemporary printing techniques and giving ‘optimal legibility to ordinary type sizes’ – works well to convey a sense of timelessness, professionalism and academia.
There is an honesty and straightforwardness in the uncoated nature of the paper, the single black ink print treatment and the way the logo-type sits unassumingly within the body of the content – marked only by a change to and motion of an italic – which feels complementary rather than appearing overtly individual. The absence of iconic or superfluous detail clearly places language at the very heart of the identity with a modernistic design sophistication and although I cannot read Swedish I have no doubt that there is a personal relevance to every word.
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Posted: | Author: Richard Baird | Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding News, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Touch, Designed in London, Fluorescent Ink, Fluorescent Paper, Food Logos and Packaging Design, Graphic Design, Illustration, Logo Design & Branding Blog, Logo Designs, Logo News, Logo Opinion, Logos, Logotypes, Pizzeria, Restaurant & Cafe Menu Designs, Sans-serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Typography, Uncoated Papers & Cards, Visual Identity Design Blog |
PizzaLuxe is a restaurant located on London’s Brick Lane that hand makes good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Westfield centre, Stratford, the brand approached Edinburgh-based design studio Touch to develop a new visual identity that would communicate their core values within a more ‘polished’ environment.
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