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ITI Computers and Diventa designed by Bunch

Opinion by Richard Baird.

Logo and print designed by Bunch for ITI Computers' management software Diventa

ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.

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Healgel designed by Pentagram

Packaging with pastel colour labels designed by Pentagram for high quality skin care range Healgel

HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.

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Naturepaint designed by B&B Studio

Packaging design by B&B Studio for earth-friendly powdered wall paint Naturepaint

Naturepaint is a British brand of ‘earth-friendly’ powdered wall paint formulated from biodegradable, non-toxic, sustainable and locally sourced ingredients. London based studio B&B recently created a new visual identity and packaging solution for the brand which replaces the saturated visual cues of the original with a distinctive duality and contrast of contemporary form and classic type that better reflects the high quality and hardwearing qualities of the paint.

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