Bedroc designed by Perky Bros
Posted: Filed under: Fonts in Use, Logo Reviews, Technology | Tags: American Design, Brand Identity Reviews, Branding, Branding News, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Perky Bros, Die Cut Design Detail, Embossed Business Cards, Fonts in Use: Founders Grotesk, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo News, Logomarks, Logos, Logotypes, Monogram Design, Sans-serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Type Foundry: Klim Type Foundry, Typography, Visual Identity Design Blog Comments Off on Bedroc designed by Perky BrosOpinion by Richard Baird.
Bedroc is a Tennessee-based consultancy firm that takes complex business issues and simplifies them with technology to reduce risk, optimise efficiency and creating revenue for its clients (ROC). The firm’s visual identity, created by multidisciplinary design agency Perky Bros, avoids the conventions of the industry and instead favours a direction that draws an analogy between bedrock and technology—the physical stability, sub-surface and base nature of bedrock and the in-depth and founding technological principles and practices of the business—through a logotype and collateral combination that has a layered and earthy quality.
Blanca designed by Lo Siento
Posted: Filed under: Logo Reviews | Tags: Agriculture Logos and Packaging, Bottle Packaging, Brand Identity Reviews, Branding, Brochure Design, Business Card Design, Design News, Design Opinion, Die Cut Design Detail, Embossed Business Cards, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logos, Logotypes, Milk Packaging, Monochromatic Brand Identities, Packaging Design, Sans-serif Logotypes, Stencil, Stencil Cut Logotypes, The Best Logo Designs of 2012, Typography, Visual Identity Design Blog Comments Off on Blanca designed by Lo SientoBlanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.
Smith-Wykes designed by Studio Small
Posted: Filed under: Fashion, Logo Reviews, Retail | Tags: Blind Emboss, Brand Identity Reviews, Branding, Design News, Design Opinion, Designed by StudioSmall, Graphic Design, Handcraft, Label Design, Logo Design & Branding Blog, Logo Designs, Logomarks, Logos, Sans-serif Logotypes, The Best Logo Designs of 2012, Typography, Visual Identity Design Blog Comments Off on Smith-Wykes designed by Studio SmallSmith-Wykes is a London and Paris-based male fashion brand driven by the values of ‘creative independence’ ‘generosity of spirit’ and the ‘celebration of character.’ The brand’s visual identity, a combination of simple a san serif logo-type, a reductionist twist on the classic and often highly illustrated crest and a deep blind emboss – created by Studio Small – puts a contemporary and practical spin on traditional values and visuals alongside subtle craft cues.