Speisenklub is a Neukölln based members only culinary club and event that takes place on the last Sunday of each month in different locations in and around Berlin. The club’s identity, created by visual communication and graphic design studio Mucho, applied to membership cards and a preservatives range, mixes the classic and ‘special occasion’ aesthetic of decorative cutlery and fine china, executed with a solid contemporary fill and subtle restaurant rosette style layout, the organic, traditional and personal hand-drawn qualities of a script and the utilitarian sensibilities of a stencil cut uppercase sans serif set across a simple adhesive label packaging treatment. It is a simple and communicative combination that neatly resolves high quality and homemade values with a sense of locality, practicality and perhaps reflects the commoditised history of preserves.
Tom Solo is a German born multilingual photographer with a modern, innovative approach and a growing international client roster. His new visual identity, created by UK based independent design agency Mash Creative, juxtaposes bleached and unbleached material choices, hand-stamped and block foil print finishes and a traditional serif and modernistic sans serif to achieve a smart communicative fusion of practicality and high quality.
As part of an identity and packaging overhaul of three of US home improvement store Lowe’s product lines, an extensive process that included naming, brand language and architecture, in-store media, packaging extensions to 250+ items, production, brand guidelines and photography, design studio United were tasked with developing the Blue Hawk brand into a proposition with more contractor credibility.