Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, now Mucho, working in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.
Size is the independent label of Swedish house DJ, record producer and one third of the Swedish House Mafia Steve Angello. The label’s new visual identity, created by ‘supermodernist’ design agency Face, moves it away from a saturated club aesthetic by appropriating some of the qualities of the fashion industry.
Karina Lax is a freelance fashion, music and editorial photographer and part owner of Richmond Pictures. Her new brand identity, designed by Manchester-based creative partnership Teacake which includes a new logo, stationery set and website, utilises a simple but elegant KL monogram against both a vivid and dark grey colour palette conveying a creative yet professional personality and approach.