SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
Argromundo is a Mexico-based retailer and manufacturer of agricultural pesticides. The brand’s new identity, created by design studio Anagrama, resolves a technological but environmentally considerate approach through a simple geometric interpretation of a clover, bright neon ink and uncoated unbleached paper.
These are the five projects I reviewed during February that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?