BPO


Sam Flaherty designed by Sam Flaherty

Logo designed by Sydney based freelance graphic designer and art director Sam Flaherty

Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space  – bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.

Continue reading this article


Commando Group by Commando Group

Logo created for and by Oslo based multidisciplinary visual communications agency Commando Group

Commando Group is an Oslo based, multi-disciplined, visual communications agency. Towards the end of last year the group embarked on a rebranding exercise replacing their previous running horse logo-mark and script logo-type with a simple, geometric head, utilising chess as an analogy to deliver a clearer, less superflous and more authoritative brand message.

Continue reading this article