Mamen Diego by Atipo, Spain
Posted: November 5, 2015 Filed under: Architecture and The Built Environment, Interior Design, Logo Reviews | Tags: Architecture Logos, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Colour in Use: Pastels, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Atipo, Fonts in Use: Noe, Graphic Design, Graphic Design Blog, Interior Design, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Pastel Colours, Printed by Minke, Sans-serif Typography, Serif Logotypes, Silver Block Foil, Spanish Design, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, Typography, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird.
Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.
Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.
This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.
Minke designed by Atipo
Posted: December 8, 2014 Filed under: Art and Design, Logo Reviews | Tags: Arjowiggins Papers, Black Block Foil, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colourful Business Cards, Design For Print, Designed by Atipo, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo News, Logotypes, New Logo, Print Production Logos, Printed by Minke, Serif Logotypes, Stationery Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014 Comments Off on Minke designed by AtipoOpinion by Richard Baird.
Minke is a Spanish print production studio that favours ‘analogue splendour’ over mass manufacture, providing its clients with a variety of small-scale, mechanical and handcrafted processes and print finishes. Their visual identity, developed by multidisciplinary design studio Atipo, reflects this philosophy and service through a mix of traditional and contemporary detail split across type, colour, material texture, print finish, pattern and die cut elements. Originally posted back in 2012 this project has been expanded upon and updated to include sample boxes and mail campaigns.
Minke designed by Atipo
Posted: February 14, 2013 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding News, Business Card Design, Design For Print, Designed by Atipo, Die Cut Design Detail, Embossed Business Cards, Graphic Design, Handcraft, Logo Design & Branding Blog, Logo News, Logo Opinion, Logomarks, Logos, Logotypes, Print Production Logos, Printed by Minke, Spanish Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Minke designed by Atipo 
Minke is a Spanish print production studio that favours ‘analogue splendour’ over mass manufacture, providing its clients with a variety of small-scale, mechanical and handcrafted processes. Their visual identity, developed by multidisciplinary design studio Atipo, reflects these services, processes and philosophy through a union of traditional and contemporary detail that exists across type, colour, material texture, print finish, pattern and die cut elements.
