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Mi&Mall by Atipo, Spain

Logo and letterpress stationery design by Atipo for Mi&Mall

Mi&Mall is an online shopping destination and resource that brings together and supports small to medium designer brands for people interested in fashion, trends and exclusive collections. Based around a simple logo-type, ampersand, a pale colour palette and a tactile print and material choice, Mi&Mall’s visual identity, created by Spanish multidisciplinary design studio Atipo, mixes high fashion and boutique craft cues to express style and exclusivity with a sense of handmade quality and individuality.

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