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Gustav Almestål by Bedow, Sweden

Opinion by Richard Baird

Brand identity and business card designed by Bedow for Swedish still life and food photographer Gustav Almestål

Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.

The design of Gustav Almestål’s visual identity, which rested in the hands of Swedish design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured block foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.

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Anna Bjerger Book by Bedow, Sweden

Opinion by Richard Baird.

Swedish artist Anna Bjerger's book of works 2013—2017 designed by Scandinavian design studio Bedow

Anna Bjerger is a Swedish artist, born 1973 in Skallsjö, now living and working in Älmhult. Through a process of reconfiguring found imagery, bought from secondhand stores and garage sales, by transforming their context and reordering hierarchy with paint and a focus on dimension, Anna intends to intensify experience and create new narratives.

Swedish design studio Bedow were commissioned to design Anna Bjerger’s book of works 2013—2017. This was published by Galleri Magnus Karlsson, David Risley Gallery and Kristianstads konsthall in conjunction with her solo exhibition Familiar Shadows.

The book is a limited edition hardback of 104 pages and 155×225 mm in size. It includes texts by Karl Ove Knausgård and Karin Faxén Sporrong. Only 600 copies were available with 50 of these signed and presented in a numbered box marked by the artist’s fingerprints.

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Erik Penser Bank Cookbook by Bedow, Sweden

Opinion by Richard Baird.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business.

Professionalism, experience and an individualised service practice is expressed throughout the bank’s visual identity, created by Swedish studio Bedow, in the personable and less corporate association and aesthetic qualities of a new monogram. This then informs some distinctive pictograms, is paired with a custom typeface and set across uncoated papers and boards.

Bedow continue to work with Erik Penser Bank, drawing its brand identity across a Christmas gift for the bank’s clients; a cookbook that holds eighteen recipes from the resident chef. Titled Matnyttiga råd, this is a limited edition 130×210 mm hardbound book of 32 pages with a green fabric cover and a white block foil print finish.

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