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Hotel Koster designed by Bedow

Logo designed by Bedow for Swedish oceanside accommodation and conference centre Hotel Koster. Featured on bpando.org

Hotel Koster is a small hotel, established in 1905 and located on the remote South Koster island inside Sweden’s Kosterhavets Marine National Park. It offers accommodation, meeting facilities and conference centre set within a unique natural environment with access to a variety of outdoor activities. Koster’s rooms mix maritime design with the comforts of home, are bright modern spaces lit by plenty of natural light and have large windows, many of which face the waters of Kosterfjorden.

The hotel’s brand identity, which included logotype, animated logo, adverts, menus, posters, signs, staff clothing and stationery design, was recently created by Bedow. Utilising a current illustrative simplicity and plenty of internal space, alongside a slab-serif, compelling photography and a light colour palette, Bedow’s treatment captures the contemporary nature and maritime theme of the hotel, and the tranquility of its surroundings.

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Studio Källbom designed by Bedow

Sans-serif logotype designed by Bedow for Studio Källbom

Studio Källbom is the Stockholm-based studio of digital design duo and identical twins Andreas Källbom and Daniel Källbom. Led by instinct, insight and the latest technologies and designing for both start-ups and established business including Spotify, Qapital and Readmill, Studio Källbom’s work encompasses a variety of platforms and devices, from computers and phones, to televisions and physical environments.

The studio’s new visual identity, created by Bedow, utilises a simple right angle break in a logotype built from the characters of Maison Neue, clear copywriting and a contrasting black, white and bright neon green highlight — perhaps a reference to the monochrome monitors of the past but executed as a contemporary single edge detail across tables, business cards and signage — to neatly convey forward momentum, functionality and technology with just a few assets.

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Essem Design by Bedow

Business cards by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Bedow worked with Essem Design, a Swedish manufacturer of ‘artisanal hallway interiors’ to develop a new brand identity treatment. This included logotype, advert, catalogue, product sheet and stationery design based around “Hej—Hej då”, hello and goodbye in Swedish, a reference, Bedow explain, to the most common phrase used in the hallway.

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