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Record Mania designed by Bedow

Opinion by Richard Baird.

Logo design for Record Mania designed by Bedow

Bedow published images of the latest visual identity design work for Record Mania, a Swedish store described by the studio as one of the most prominent worldwide with a twenty square metre shop located at the centre of Södermalm, Stockholm. Record Meania releases hundreds of rare collectable vinyl records each week making it a new store each Friday. It is this idea that informed the direction of the store’s visual identity, which links assets such as bags, tote bags and t-shirts, stationery, business cards and packaging.

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Hotel Koster designed by Bedow

Logo designed by Bedow for Swedish oceanside accommodation and conference centre Hotel Koster. Featured on bpando.org

Hotel Koster is a small hotel, established in 1905 and located on the remote South Koster island inside Sweden’s Kosterhavets Marine National Park. It offers accommodation, meeting facilities and conference centre set within a unique natural environment with access to a variety of outdoor activities. Koster’s rooms mix maritime design with the comforts of home, are bright modern spaces lit by plenty of natural light and have large windows, many of which face the waters of Kosterfjorden.

The hotel’s brand identity, which included logotype, animated logo, adverts, menus, posters, signs, staff clothing and stationery design, was recently created by Bedow. Utilising a current illustrative simplicity and plenty of internal space, alongside a slab-serif, compelling photography and a light colour palette, Bedow’s treatment captures the contemporary nature and maritime theme of the hotel, and the tranquility of its surroundings.

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Studio Källbom designed by Bedow

Sans-serif logotype designed by Bedow for Studio Källbom

Studio Källbom is the Stockholm-based studio of digital design duo and identical twins Andreas Källbom and Daniel Källbom. Led by instinct, insight and the latest technologies and designing for both start-ups and established business including Spotify, Qapital and Readmill, Studio Källbom’s work encompasses a variety of platforms and devices, from computers and phones, to televisions and physical environments.

The studio’s new visual identity, created by Bedow, utilises a simple right angle break in a logotype built from the characters of Maison Neue, clear copywriting and a contrasting black, white and bright neon green highlight — perhaps a reference to the monochrome monitors of the past but executed as a contemporary single edge detail across tables, business cards and signage — to neatly convey forward momentum, functionality and technology with just a few assets.

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