Absolut Botanik by Bold Inc., Australia

Opinion by Richard Baird.

Packaging for Absolut Botanik by graphic design studio Bold Inc.

Absolut Botanik is a new ready to drink, pre-mixed, single-source vodka range from distiller Absolut, flavoured with Scandinavian lingonberries, cloudberries and blueberries, blended with either pear, apple or lime. The range features a distinctive and bespoke single-serve bottle with a silver crown cap, and the Absolut logotype framed by rich illustrative detail. This mixes bold watercolour strokes with finer pen and ink work. The packaging design, created by Bold Inc., looks to engage the market with a strong character and story, and to convey a sense of craft and playfulness. This post was updated October 2017 with images of Berry Lemon, a new addition to the range.

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