BPO


Aspira Urval designed by BVD

Logotype and coloured board business cards designed by BVD for banking, finance and insurance recruitment specialist Aspira Urval

Aspira Urval is a banking, finance and insurance recruitment specialist with offices in the Swedish city of Stockholm. Its new brand identity, designed by BVD, draws its inspiration from the name and the themes of ‘elevated ambitions’ and ‘reaching new heights’. These are visualised as a generously spaced, uppercase, sans-serif logotype with an adaptive ascender that changes depending on its context. It is a simple abstract nod to growth that draws a proprietary quality from a fairly neutral set of characters and extends across print and digital experience. A single font choice, a variety of good quality, dyed and uncoated boards, a black block foil and blind deboss print finish, each chosen to reflect care and quality of service, introduce a tactile, visual and communicative breadth to the logotype and balance a corporate familiarity and consistency with a sense of individuality.

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Apolosophy designed by BVD

Logotype and packaging designed by BVD for Swedish cosmetic brand Apolosophy

Based around their phi­los­o­phy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories.

The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logotype only solution across the packaging. The result, while pared-down, really emphasises, complements and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.

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